The controversial use of a conservative Malay woman in tudung with a cigarette on her left hand (though this could have been a reverse of a readymade image) reveals the insidious nicotine marketing among women with slimmer and lighter cigarettes. This could be Malaysia’s version of the iconic Marlboro Man, touted as a symbol of individualism, independence and capitalism. Virginia Slims entered the market as early as 1968 and went into sponsorship of the international women’s tennis tournament which carried its name. However, the competition was discontinued in 1994 after nearly 20 years of sponsorship. Women’s smoking of cigarettes peaked in 1965 with 33.9%. Cigarette advertisements date back to 1894-1907 with the Ogden’s Guinea Gold cigarettes.
Artist, art-critic and historian Redza Piyadasa won the Major Prize in the Malaysian Landscape competition in 1974, and the Minor Award (jointly with Lee Kian Seng) in the 1979 Salon Malaysia. In 1998, he was awarded the Prince Claus Award, and in 2001, the National Art Gallery, honoured him with a Retrospective. He also won the Australian Cultural Award in 1987 and the Japan Foundation travel grant in 1992. He was also a co-founder of the Five Arts Centre in 1983. In 1991, he was artist-in-residence at the Canberra Institute of Art. Piyadasa graduated with a MFA from the University of Hawaii, Honolulu (1977) and a BFA from the Hornsey College of Art, London (1967). He graduated from the Malayan Teachers College, Brinsford Lodge, Wolverhampton, Britain in 1959, and the Specialist Teachers Training College, Kuala Lumpur, in 1962.